Insights

Plain-English guides to what your business is worth.

Practical articles for owners, buyers and advisors on what drives the value of hotels, gas stations and small businesses.

What is my hotel worth? The numbers buyers and lenders look at first

5plain-English guides

No jargon, no sales pitch

Hotels

What is my hotel worth? The numbers buyers and lenders look at first

Before anyone talks about a cap rate, they look at a handful of operating numbers. Here's what they are and why they matter.

October 14, 2026 · 6 min read

September 22, 2026

High gallons look impressive on a listing. But for most stations, the store, not the pumps, is where the profit is.

August 30, 2026

Different purposes call for different standards of value. Understanding why can save you from a nasty surprise at closing.

July 18, 2026

The earnings figure behind a valuation matters as much as the multiple applied to it. Here's how to tell which one fits.

June 5, 2026

Closing timelines are tight. Having the right documents ready can shave weeks off the process.